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Don’t Outsource – Frase Can Do It In-House

Ever feel like you’re constantly battling for attention online?

Like your content is just screaming into the void?

You’re not alone.

In the frantic world of Marketing and Sales, standing out isn’t just a goal; it’s a survival mechanism.

And let’s be real, most businesses are still doing things the hard way.

Spending hours on research, guessing what Google wants, and praying for rankings.

That’s a recipe for burnout, not breakthrough.

But what if there was a way to flip the script?

To produce killer content that actually ranks, without sacrificing your weekends or blowing your budget on external agencies?

That’s where AI tools come into play, and specifically, one game-changer: Frase.

Frase isn’t just another AI tool. It’s a content intelligence platform designed to cut through the noise.

It helps you create content that speaks Google’s language, making your SEO Content Optimization efforts actually pay off.

I’ve seen firsthand how Frase transforms content strategies from hit-or-miss to systematic success.

Ready to see how you can bring your SEO Content Optimization in-house and dominate your niche?

Let’s dive in.

Table of Contents

• What is Frase?
• Key Features of Frase for SEO Content Optimization
• Benefits of Using Frase for Marketing and Sales
• Pricing & Plans
• Hands-On Experience / Use Cases
• Who Should Use Frase?
• How to Make Money Using Frase
• Limitations and Considerations
• Final Thoughts
• Frequently Asked Questions

What is Frase?

Alright, let’s get straight to it: what the heck is Frase?

Imagine you’ve got a content team. Or, more likely, you *are* the content team.

And every time you sit down to write, you’re staring at a blank page, trying to figure out what Google wants.

What keywords to use? What topics to cover? How long should it be?

It’s a nightmare. It’s a time sink. And it’s why most content never sees the light of day on page one.

Frase steps in as your AI-powered research assistant, content brief generator, and writing sidekick, all rolled into one.

Its core function is simple: it helps you create content that answers your audience’s questions and ranks high in search engines.

It does this by analysing the top-performing content for your target keyword.

Then, it pulls out all the crucial information – topics, headings, questions, statistics – you need to beat the competition.

Who’s it for? Marketers, content writers, SEO specialists, agencies, small business owners – anyone who needs to produce a lot of high-quality, search-optimised content without losing their mind.

It streamlines the entire content creation workflow, from initial research to final optimisation.

Think of Frase as your secret weapon for making sure every piece of content you produce is built for success, right from the start.

Key Features of Frase for SEO Content Optimization

So, how does Frase actually pull off this magic for SEO Content Optimization?

It’s all about its specific features, each designed to tackle a different pain point in the content creation process.

Let’s break them down:

Feature 1: Content Brief Generation

This is where Frase truly shines. You give it a target keyword, and it goes to work.

Frase analyses the top 20 search results for that keyword. It pulls out common topics, headings, questions people are asking, external links, and even statistics.

The result? A comprehensive content brief that acts as a blueprint for your article.

No more guessing what to include. No more hours wasted on manual competitor research.

The brief tells you exactly what Google expects to see in a high-ranking piece of content for your specific query.

This means your writers (or you) can start writing with confidence, knowing you’re covering all the bases Google cares about.

It cuts down research time by 80%, easy.

Feature 2: AI Content Writing

Yes, Frase can actually help you write content. It’s got an AI writer built right in.

This isn’t just about churning out generic paragraphs, though it can do that too.

The AI writer works within the context of your generated content brief.

You can use it to generate intros, conclusions, paragraph ideas, or even entire sections based on the topics Frase has identified as important.

It helps overcome writer’s block faster than a strong coffee.

Need to expand on a point? The AI can suggest relevant sentences or paragraphs. Stuck on a headline? It’ll give you options.

Think of it as a sparring partner that helps you flesh out ideas quickly, making your content creation process significantly faster.

It’s not just about speed; it’s about generating a solid first draft that’s already aligned with your SEO goals.

Feature 3: Content Optimisation Score

This is the feedback loop that tells you if you’re doing it right.

As you write (or once you’ve imported your draft), Frase gives you a real-time optimisation score.

It’s essentially telling you how well your content covers the topics and keywords that the top-ranking pages include.

The score updates dynamically as you add or remove content.

It highlights missing topics, suggests keywords to include, and even tells you if you’ve overused certain phrases.

This feature takes the guesswork out of optimising your content for search engines.

You don’t have to guess if you’ve included enough semantically related terms or if your article is comprehensive enough.

Frase gives you concrete, actionable suggestions to push your score higher, directly impacting your chances of ranking.

It’s like having an SEO expert looking over your shoulder, 24/7.

Benefits of Using Frase for Marketing and Sales

Alright, so we know what Frase does. But what does that mean for your bottom line?

For anyone in Marketing and Sales, time is money, and results are everything.

Frase delivers on both fronts, big time.

First off, massive time savings. Seriously, this is huge.

Before Frase, researching a single topic for a blog post could eat up hours. Digging through competitor sites, scanning forums, looking for questions people ask.

Now, Frase generates a full content brief in minutes. That’s not just a small gain; it’s a seismic shift in your workflow.

Imagine what you could do with those extra hours. More content. Better content. Or, you know, actually getting to leave work on time.

Then there’s the quality improvement.

Because Frase tells you exactly what top-ranking content includes, your articles become inherently more comprehensive and relevant.

You’re not just writing; you’re writing with intelligence, targeting what readers (and Google) actually want.

This means higher engagement, lower bounce rates, and ultimately, better rankings.

It also means your content is positioned as an authoritative source, which builds trust with your audience.

Say goodbye to creative blocks, or at least significantly reduce them.

That blank page can be terrifying. Frase provides an outline, subheadings, and even AI-generated text suggestions.

It’s like having a kick-starter for every piece you write. It gives you a clear path, making the writing process less daunting and more productive.

This boosts confidence and consistency in your content output.

And let’s not forget the big one: better SEO performance.

By guiding you to create fully optimised content from the ground up, Frase directly impacts your search engine visibility.

You’re no longer guessing at keywords or topics. You’re working with data-backed insights.

This leads to higher organic traffic, more leads, and ultimately, more sales.

It’s a direct line from better content to better business outcomes.

Frase empowers you to create content that doesn’t just exist, but actually performs.

Pricing & Plans

Alright, let’s talk brass tacks: what’s Frase going to cost you?

Because “game-changer” often comes with a hefty price tag, right?

Well, Frase aims for accessibility, but it’s not entirely free.

They used to have a free trial, but as of now, they usually operate on a paid model with different tiers.

The pricing structure is designed to scale with your needs, from individual content creators to large agencies.

Typically, you’ll find a few core plans: a Basic plan, a Team plan, and sometimes an Enterprise option.

The Basic plan is usually perfect for solo marketers, freelancers, or small businesses just dipping their toes into serious SEO Content Optimization.

It gives you a set number of content documents per month – these are your content briefs and optimisation sessions.

The Team plan steps things up, offering more documents, user seats, and often access to advanced features.

This is where agencies or larger in-house marketing teams will find their sweet spot, as it supports collaboration and higher content volume.

Key differences between plans often revolve around:

• Number of documents (content briefs/optimisation sessions) per month.
• Number of user seats.
• Access to premium add-ons, like the AI Writer (which might be an additional cost on lower tiers or included in higher ones).
• Advanced features like custom templates or API access.

Is it free? Not really for the full experience. They might offer short trials or a very limited free version to let you test the waters.

But to get serious results, you’ll need a paid subscription.

When you compare it to alternatives like Ahrefs’ Content Explorer for research, or separate AI writing tools, Frase often comes out ahead in terms of combining functionality.

You’re getting research, outlining, writing assistance, and optimisation all in one platform.

This consolidation can actually save you money by reducing your tech stack.

Before committing, always check their official website for the most current pricing and plan details.

They update these things. But for the value it provides in streamlining your entire content process, it’s a strong contender for a justifiable investment.

Hands-On Experience / Use Cases

Enough with the theory. Let’s talk about what actually happens when you fire up Frase.

My first time using Frase was a revelation for SEO Content Optimization. I had a client needing a long-form article on “digital marketing strategies for small businesses.”

Normally, I’d spend a good two to three hours just on research: checking competitor articles, browsing forums, looking at ‘People Also Ask’ sections on Google, and noting down potential subheadings.

With Frase, I typed in the keyword, hit ‘Create Document,’ and watched it work.

Within literally 60 seconds, it presented a detailed content brief.

This brief included a suggested word count (based on top results), a list of common headings used by competitors, a compilation of questions from Google, Reddit, and Quora, and a “Topics” section showing all the important keywords and phrases I should aim to include.

It was like having an expert SEO analyst deliver a roadmap directly to my screen.

Then came the writing phase. I started drafting the article in Frase’s editor.

On the right side, there’s an “Optimisation” panel showing my content score and highlighting missing topics.

As I wrote, I kept an eye on that score. If it was low, I’d check the suggested topics and integrate them naturally.

I even used Frase’s AI writer to generate a few introductory paragraphs and expand on some bullet points.

It wasn’t perfect, requiring editing and human refinement, but it saved me a good chunk of time on the initial draft.

The result? I finished a thoroughly researched and optimised 2000-word article in about half the time it would normally take.

The client was happy with the depth and quality, and the article started ranking for several long-tail keywords much faster than previous pieces.

Another use case involves updating old content.

I had a blog post from two years ago that was slipping in rankings. I just plugged it into Frase.

It immediately showed me what topics were missing compared to current top performers.

A few quick edits, adding new sections based on Frase’s recommendations, and the article breathed new life.

It’s incredibly user-friendly, even if you’re not an SEO wizard.

The interface is clean, and the instructions are straightforward.

The learning curve is minimal, mainly figuring out how to best use the AI writer’s prompts.

But for content briefs and optimisation, it’s pretty much plug-and-play.

It truly makes the daunting task of creating SEO-optimised content feel manageable and even enjoyable.

Who Should Use Frase?

So, who exactly stands to gain the most from Frase?

Is it for everyone? Not necessarily. But for certain roles and businesses, it’s an absolute no-brainer.

First up, Bloggers and Content Creators. If you’re constantly churning out articles, posts, or guides, Frase will be your best friend.

It automates the tedious research and ensures your content is always aimed at ranking.

This means more visibility for your personal brand or website.

Next, Digital Marketing Agencies. This is a big one.

Agencies are always under pressure to produce high-quality, results-driven content for multiple clients.

Frase allows them to scale their content production without compromising on SEO Content Optimization.

They can generate briefs faster, brief writers more effectively, and ensure every piece of content is client-ready and search-optimised.

It’s a massive efficiency booster for agency workflows.

Small Business Owners who handle their own marketing efforts will find Frase incredibly valuable.

You might not have a dedicated SEO team or a huge budget for external content.

Frase empowers you to create competitive content in-house, helping you compete with bigger players without the huge investment.

It demystifies SEO and makes it actionable.

SEO Specialists and Consultants. Even if you’re an SEO pro, Frase speeds up your process.

You can quickly analyse SERPs, identify content gaps, and create precise content briefs for your writers.

It’s a powerful tool for streamlining competitive analysis and ensuring strategic content development.

Finally, In-House Marketing Teams of all sizes.

Whether you’re a lean team of two or a department of twenty, Frase can unify your content strategy.

It ensures everyone is working from a consistent, SEO-driven brief, leading to more cohesive and effective content output.

If you’re creating content with the goal of ranking on Google, attracting organic traffic, and converting visitors, Frase is built for you.

It takes the guesswork out of content, replacing it with data-backed decisions.

How to Make Money Using Frase

Alright, let’s get down to the real reason many of you are here: how can Frase actually put money in your pocket?

This isn’t just about saving time; it’s about turning that efficiency into cold, hard cash.

Frase opens up several avenues for monetization, especially for those in Marketing and Sales.

Service 1: Offering SEO Content Writing

This is the most direct path. With Frase, you can become a highly efficient and effective SEO content writer.

Clients are desperate for content that actually ranks, not just fluff.

Frase enables you to produce precisely that, quickly and to a high standard.

You can charge premium rates for “optimised content” or “SEO-focused articles” because you’re delivering measurable results.

Imagine taking on more clients, delivering faster, and having your content actually perform.

That translates to more billable hours, more referrals, and a stronger portfolio.

For example, if you typically charge £200 for a 1000-word article that takes you 8 hours of research and writing, Frase could cut that time in half.

You’re essentially doubling your hourly rate or taking on twice as many projects.

Service 2: Content Audits and Optimisation

Many businesses have existing content that isn’t performing.

They’ve got hundreds of blog posts just sitting there, gathering dust, and generating zero traffic.

This is a goldmine for you.

You can offer a service to audit their current content using Frase’s optimisation features.

Plug their old articles into Frase, identify the gaps compared to top-ranking content, and provide actionable recommendations.

Then, offer to rewrite and optimise those articles for them.

You’re not just writing new content; you’re breathing new life into their existing assets.

This is a high-value service because it leverages existing content, often providing quicker wins in terms of rankings and traffic.

Clients are willing to pay good money to revive dead content and get an ROI from their past efforts.

Service 3: Client SEO Strategy Consulting

Beyond just writing, Frase gives you deep insights into content strategy.

You can use it to map out entire content calendars for clients, identifying high-potential topics based on competitor analysis and user intent.

You can consult on their overall SEO Content Optimization strategy, showing them not just *what* to write, but *how* to approach it for maximum impact.

This goes beyond simple content creation and positions you as a strategic partner.

You’re not just a writer; you’re an SEO content strategist who can guide them through the complexities of ranking on Google.

For instance, imagine helping a local business identify underserved long-tail keywords in their niche, then providing them with ready-to-use content briefs for their team to execute.

That’s a premium consulting service.

Case Study Example: How Sarah Made £2,000/month by Offering Frase-Powered Content Optimisation

Meet Sarah, a freelance content writer struggling to stand out. She adopted Frase and changed her service offering.

Instead of just writing, she started offering “SEO Content Revitalization” packages.

Her pitch: “I’ll take your existing 5 blog posts that aren’t ranking and turn them into traffic-generating machines, guaranteed.”

She’d run each post through Frase, identify the gaps, manually rewrite sections, and then use Frase’s optimisation score to ensure it was perfectly aligned with top SERP results.

She charged £400-£500 per package of 5 articles, spending about 10-12 hours per package.

With just 4 clients a month, Sarah easily cleared £2,000 extra, purely from offering this niche service.

Her clients saw measurable results, leading to glowing testimonials and more referrals.

Frase didn’t just help her write faster; it enabled her to offer a higher-value, results-oriented service that clients were eager to pay for.

Limitations and Considerations

No tool is perfect, and Frase is no exception.

While it’s a powerhouse for SEO Content Optimization, it’s crucial to understand its limitations before you jump all in.

First, accuracy and human oversight are still essential. Frase’s AI writer is good, really good sometimes, but it’s not a human.

It can occasionally produce content that sounds robotic, repetitive, or even factually incorrect.

You absolutely cannot just hit ‘generate’ and publish. Every piece of AI-generated text needs a thorough review, edit, and human touch.

Think of it as a first draft generator, not a final copywriter.

Next, there’s the learning curve. While the core functionality of generating briefs and using the optimisation score is intuitive, getting the most out of Frase requires a bit of learning.

Understanding how to prompt the AI writer effectively, how to interpret the topics for relevance, and how to seamlessly integrate Frase into your existing workflow takes a little practice.

It’s not a steep curve, but it’s not zero either.

Keyword stuffing vs. natural language is another point to consider.

The optimisation score can sometimes push you to include many suggested topics and keywords.

While this is great for comprehensiveness, you need to ensure the language still flows naturally and doesn’t feel forced or keyword-stuffed.

Your ultimate goal is to write for humans first, search engines second, even with Frase’s guidance.

You’ll need to develop an eye for balancing optimisation with readability.

Then there’s the depth of information. Frase excels at identifying common themes and questions, but it won’t conduct original research for you.

If your topic requires unique insights, interviews, or proprietary data, you’ll still need to do that legwork yourself.

Frase helps you structure and optimise that unique information, but it won’t create it from scratch.

Finally, cost consideration. While Frase can save you money by reducing outsourcing or subscription to multiple tools, it’s still an investment.

The monthly fee needs to be justified by your content volume and the return on investment you get from improved rankings and efficiency.

For very infrequent content creators, a cheaper or free alternative might suffice.

Frase is a tool that amplifies human effort, not replaces it. Used wisely, it’s incredibly powerful. Used blindly, it could lead to generic or low-quality content.

Final Thoughts

So, where do we land on Frase?

My take is simple: If you’re serious about your content, and you’re serious about ranking on Google, Frase is a non-negotiable tool.

It’s not just another AI gimmick.

It’s a strategic asset that transforms how you approach SEO Content Optimization.

It strips away the guesswork, replaces hours of manual research with minutes of AI analysis, and guides you to create content that stands a real chance in the search rankings.

The value proposition is clear: produce better content, faster, and with a higher probability of success.

For anyone in Marketing and Sales, this means more organic traffic, more leads, and ultimately, more revenue.

It empowers you to take control of your content strategy, bringing high-level SEO capabilities in-house without needing an army of experts.

Yes, it requires a human touch for editing, fact-checking, and injecting that unique brand voice.

But it takes care of the heavy lifting, giving you a massive head start and a clear path to optimisation.

Stop guessing what Google wants. Stop spending endless hours on research.

Frase delivers the blueprint and the tools to execute it effectively.

My recommendation? Give it a go. Check out their plans, consider how it fits into your workflow, and see the difference it makes.

Your competitors are either using it, or they will be soon.

Don’t get left behind.

Visit the official Frase website

Frequently Asked Questions

1. What is Frase used for?

Frase is an AI tool primarily used for SEO Content Optimization. It helps users research, write, and optimise content to rank higher in search engines by analysing top-performing content and providing data-driven insights.

2. Is Frase free?

Frase is not generally free. It operates on a subscription model with various pricing plans designed for different levels of use, from individual creators to large teams. They may offer a limited free trial or a very basic free version at times, but serious use requires a paid subscription.

3. How does Frase compare to other AI tools?

Frase stands out by integrating content research, AI writing, and real-time SEO optimisation into one platform. While other tools might specialise in one area (e.g., just AI writing like Jasper, or just SEO analysis like Ahrefs), Frase offers a more comprehensive, all-in-one solution for content creation and ranking.

4. Can beginners use Frase?

Yes, beginners can definitely use Frase. Its interface is designed to be intuitive, and the content briefs make complex SEO concepts actionable. While there’s a slight learning curve to master all features, the core functions for research and optimisation are straightforward enough for those new to SEO.

5. Does the content created by Frase meet quality and optimization standards?

Frase helps guide your content to meet high optimisation standards by providing data-backed recommendations on topics and keywords. For quality, while its AI writer can generate good drafts, human editing, fact-checking, and refinement are crucial to ensure the content is accurate, engaging, and truly reflects your brand’s voice.

6. Can I make money with Frase?

Absolutely. Frase can help you make money by drastically increasing your efficiency in creating high-ranking content, allowing you to take on more clients or projects. You can offer services like SEO content writing, content audits and optimisation for existing articles, or even strategic SEO content consulting for businesses, all powered by Frase’s capabilities.