Synthesia simplifies AI Video Creation for Video and Animation pros. Create high-quality videos fast, save time, and boost output. Try it today!
The Real Impact of Using Synthesia for AI Video Creation
Alright, let’s talk brass tacks.
The world of Video and Animation is changing. Fast.
AI isn’t just a buzzword anymore.
It’s a tool. A lever.
It’s showing up everywhere, and for good reason.
Stuff that took hours, maybe days, now takes minutes.
Especially when it comes to making videos.
And one tool keeps coming up in this AI Video Creation conversation.
Synthesia.
So, what’s the real deal?
Does it live up to the hype?
Can it actually make your life easier?
Can it help you make more money?
That’s what we’re here to figure out.
No fluff, just the straight goods on Synthesia and how it stacks up for anyone making videos.
Table of Contents
- What is Synthesia?
- Key Features of Synthesia for AI Video Creation
- Benefits of Using Synthesia for Video and Animation
- Pricing & Plans
- Hands-On Experience / Use Cases
- Who Should Use Synthesia?
- How to Make Money Using Synthesia
- Limitations and Considerations
- Final Thoughts
- Frequently Asked Questions
What is Synthesia?
Okay, first things first.
What even is Synthesia?
Think of it as your personal AI video studio, minus the expensive gear and the late nights.
Synthesia is an AI video generation platform.
Its main job?
Taking text and turning it into video.
With human-like AI avatars speaking your script.
Sounds a bit sci-fi, right?
But it’s here. It works.
Who’s it for?
Anyone who needs video. Fast.
Marketers pumping out explainer videos.
Trainers building e-learning modules.
Writers who want to add a video angle to their content.
Businesses needing quick internal comms or product demos.
Basically, if you use text to communicate information, Synthesia helps you make that information visual and spoken.
It removes the need for cameras, actors, microphones, and complicated editing software for a huge chunk of video needs.
You type. It talks and shows.
Simple as that.
It’s designed to cut out the bottlenecks.
Especially in AI Video Creation workflows.
It’s not trying to replace Hollywood.
It’s built for volume, speed, and consistency.
For people who need professional-looking video without the professional video crew price tag or time commitment.
It’s a tool that says, “Hey, you need a video? Give me the script. I’ll handle the rest.”
And it does it surprisingly well.
For Video and Animation pros, it’s not a replacement for everything, but it’s a seriously powerful addition to the toolkit.
It handles a specific job: turning text into presenter-led videos.
And it does that one job like a boss.
It opens up possibilities for creating video content that just weren’t practical before.
Especially for smaller teams or individuals.
Or for scaling video production without scaling your headcount or budget through the roof.
That’s the core of it.
An AI platform that makes video from text.
Powered by AI avatars and voice synthesis.
Simple, right?
Let’s see what it actually does.
Key Features of Synthesia for AI Video Creation
Alright, let’s get into the specifics.
What makes Synthesia tick?
What features are actually useful for AI Video Creation?
- Hundreds of AI Avatars:
This is the foundation.
Synthesia gives you a huge library of diverse AI avatars.
Different ethnicities, ages, styles.
You pick one that fits your brand or message.
These aren’t just static images.
They look and sound like real people.
They blink, gesture, and match the tone of the voice.
It saves you the cost and hassle of finding actors.
Or even shooting yourself if you’re camera shy.
Big win for speed and budget.
- 120+ Languages & Accents:
This is massive for anyone working globally.
You write the script in one language.
Then you can duplicate the video.
Translate the script (Synthesia can help with this).
Pick an AI voice in the new language.
Boom. Localised video.
Without re-shooting a thing.
Or hiring translators and foreign voice actors.
Huge time saver for scaling content.
Opens up new markets easily.
- Text-to-Video Engine:
This is the core magic.
You paste your script into the platform.
Synthesia’s AI reads it.
It generates the avatar’s speech.
It even figures out pacing and intonation based on the text.
You can fine-tune it too.
Add pauses, adjust speed.
It takes plain text and breathes video life into it.
No need for teleprompters or memorizing lines.
Just write and generate.
- Custom Avatars (Enterprise):
Want your CEO or yourself as the presenter?
For enterprise plans, Synthesia can create a custom AI avatar of a real person.
You film them briefly.
Synthesia builds their digital twin.
Then you can have your own face presenting any script you write.
This is next-level personalization.
Builds trust and brand consistency.
- Templates & Assets:
Starting from scratch is tough.
Synthesia gives you templates for different video types.
Training videos, sales videos, social media clips.
They also have a library of stock media.
Background music, images, videos.
You can upload your own brand assets too.
Logos, intros, outros.
Makes it easy to create on-brand videos quickly.
No need to source external assets for basic needs.
- Screen Recording:
Sometimes you need to show your screen.
Synthesia lets you record your screen directly within the editor.
Combine a screen recording with an AI avatar narrator.
Perfect for tutorials, software demos, or walkthroughs.
Again, streamlines the process.
No need for separate recording software and then stitching it together.
- Built-in Editor:
It’s not Premiere Pro, but it’s capable.
You can add text overlays, shapes, background music.
Arrange scenes.
Adjust timing.
Upload images, videos, and your brand elements.
It’s designed for speed and simplicity.
You can do most basic video editing without leaving the platform.
- AI Script Assistant:
Staring at a blank page?
Synthesia has an AI script assistant.
Give it a topic or goal.
It can generate a draft script for you.
Save time on the initial writing phase.
Gives you a starting point to refine.
Makes AI Video Creation even faster from concept to completion.
These features combined make Synthesia a powerhouse for certain types of video.
It’s focused on efficiency and scale.
Taking the bottlenecks out of video production.
Especially the ones related to presenters, voiceovers, and translation.
If you need a talking head or a narrated explainer, this is where it shines.
For Video and Animation professionals, this means you can offload certain tasks to AI.
Freeing you up for more complex or creative work.
Or just letting you produce more content, faster.
Benefits of Using Synthesia for Video and Animation
Okay, features are one thing.
But what’s the actual payoff?
How does using Synthesia benefit someone in Video and Animation?
Save Time:
This is the big one.
Think about the traditional video process.
Scripting, casting, scheduling shoots, filming, editing, voiceovers, translation…
Synthesia collapses a lot of that.
You write the script, choose an avatar, hit generate.
A video that might take days or weeks to produce conventionally can be done in hours.
Or even minutes for simple ones.
This isn’t a small improvement.
It’s a step-change in production speed.
Cut Costs:
Actors, voice artists, studio time, equipment rental.
These add up. Fast.
Synthesia eliminates many of these expenses.
Your main cost is the Synthesia subscription.
Compared to traditional video production costs, especially for volume, it’s significantly cheaper.
This means smaller budgets can stretch further.
Or bigger budgets can produce vastly more content.
Scale Production:
Need 10 training videos? 50 product snippets? 100 social media ads?
Doing that manually is a nightmare.
With Synthesia, once you have the workflow down, you can churn out videos at scale.
It doesn’t care if you’re making one video or a hundred.
The process is repeatable and fast.
This is huge for businesses with extensive content needs.
Consistency:
Real actors and voice artists have good days and bad days.
Their voice can change if they’re sick.
Matching tone and performance across many videos is hard.
AI avatars and voices are perfectly consistent, every single time.
The quality doesn’t drop.
The voice sounds the same.
Great for building a consistent brand voice.
Overcome Creative Blocks:
Sometimes getting started is the hardest part.
The templates and the AI script assistant can give you a jump start.
Seeing an avatar and hearing a voice read your draft script helps visualize the final product early.
This can break through inertia.
Makes the process feel less daunting.
Multilingual Content:
Reaching global audiences is easier than ever.
Translate your script, select a foreign language avatar and voice, and generate.
Suddenly, your video content is accessible to millions more people.
Without the usual complexity and expense of localization.
Improved Quality (for certain types of video):
Let’s be clear. It’s not going to replace a high-end cinematic production.
But for talking-head explainers, tutorials, corporate comms, etc.?
The output is clean, professional, and consistent.
Better quality than a hastily filmed webcam video.
And faster and cheaper than hiring pros for every little piece of content.
For anyone in Video and Animation, these benefits mean you can expand your service offerings.
Take on more projects.
Reduce costs for clients (or yourself).
Turn around projects faster.
Focus on higher-value creative work, while AI handles the routine stuff.
It’s about adding a powerful tool to your belt, not replacing the whole belt.
Pricing & Plans
Alright, let’s talk turkey.
How much does this thing cost?
Nobody likes surprises when it comes to tools.
Synthesia doesn’t have a free plan in the traditional sense.
They sometimes offer demos or limited trials, but you can’t just sign up and start making free videos forever.
This isn’t a free tool.
It’s a professional tool with a cost.
They have two main tiers:
Starter Plan:
This is the entry point for individuals and small teams.
It gives you access to the core features.
Access to the library of AI avatars.
Support for the 120+ languages.
Access to templates and stock media.
A set number of video minutes per month. This is key.
You’re paying for the amount of generated video.
It’s subscription-based.
You pay monthly or annually.
Annual plans usually come with a discount.
The exact minute allocation and price can vary, so check their site for the latest numbers.
But expect it to be hundreds of dollars per year, minimum, for the lowest tier.
Enterprise Plan:
This is for larger organizations with bigger needs.
It includes everything in the Starter plan.
Plus features like custom AI avatars.
Dedicated account management.
Higher usage limits (more video minutes).
Advanced collaboration features.
API access for integrating Synthesia into other systems.
This is a custom price based on the organization’s needs.
You have to contact their sales team.
Expect it to be significantly more expensive than the Starter plan.
How does this compare to alternatives?
Other AI video tools exist, some cheaper, some more expensive.
Some might focus more on animated explainers (like Viddyoze or Animaker).
Some might offer different styles of AI generation.
Synthesia’s strength is its focus on realistic AI avatars and language support.
It’s generally considered one of the leaders in the AI avatar video space.
The cost reflects that positioning.
Compared to hiring human presenters and voice actors for a single video, Synthesia can quickly become cost-effective if you need multiple videos or multiple languages.
If you only need one video ever, it’s probably not worth it.
If you need ongoing video content, the math starts to look very good.
Especially for AI Video Creation at volume.
Before committing, calculate how many video minutes you realistically need per month or year.
Compare the Synthesia cost to your current methods for creating similar videos.
Factor in time savings too – time is money.
The pricing model means you need to have a clear use case and expected volume to make sense of the investment.
It’s an investment in speed and scale.
Hands-On Experience / Use Cases
Alright, let’s get concrete.
What does using Synthesia actually feel like?
And what kind of stuff can you make?
My experience using it was surprisingly straightforward.
You log in, and the interface is clean.
Not overwhelming.
You can start with a template or a blank canvas.
Let’s say I need a quick explainer video about a new product feature.
First, I’d write the script.
Maybe I’d use the AI script assistant to get a rough draft.
Then I’d refine it, keeping it concise.
Short sentences work well for AI voices.
Next, I create a new video project.
I choose an avatar.
There are tons. Different looks, ages, styles.
I pick one that seems right for the topic and audience.
Then I paste my script into the text box for the first scene.
Synthesia automatically generates the voiceover for that section.
I can listen to it, make tweaks to the script to improve the pacing if needed.
Add pauses using special tags.
Then I add a background.
Maybe a stock image, a video clip, or upload my own background graphic.
I add text overlays to highlight key points.
Maybe a logo in the corner.
Then I add a new scene.
Copy-paste the next part of the script.
Repeat the process.
Maybe for one scene, I want to show the product software.
I use the screen recording feature.
Record myself clicking through the feature while the avatar narrates.
Add some background music from their library.
Preview each scene. Make adjustments.
Hit generate.
Synthesia takes a few minutes, depending on the video length.
And bam.
A video. With a human-like presenter. Speaking my script.
The usability is high.
You don’t need complex editing skills.
It’s more like building a presentation in slides, but the slides come to life with an avatar.
Common use cases I’ve seen or used it for:
Employee Training Videos: Quick, consistent videos explaining company policies, software, procedures. Easy to update.
Product Demos & Explainers: Show off features, explain benefits with a clear presenter.
Marketing & Sales Videos: Social media clips, landing page videos, personalized sales outreach videos.
E-learning Content: Modules for online courses, narrated lectures.
Internal Communications: Company updates, messages from leadership (using custom avatars).
Localized Content: Translating existing videos for international markets without re-shooting.
The results are professional enough for many business needs.
The avatars are convincing, though you can sometimes tell they aren’t real humans if you look closely.
But for delivering information clearly and quickly, they are excellent.
The voices are natural and expressive.
You can even add emphasis to certain words.
For anyone doing AI Video Creation, Synthesia isn’t the only tool, but it’s the benchmark for AI avatar quality and language support.
It solves a specific problem: creating presenter-led videos from text, quickly and at scale.
And it does it very well.
It saves time, saves money, and lets you make way more video than you could otherwise.
That’s the real impact.
Who Should Use Synthesia?
Okay, so it’s powerful.
But is it right for you?
Synthesia isn’t for everyone.
It’s a tool built for specific jobs.
Here’s who gets the most out of it:
Marketers:
Need tons of social media video?
Explainer videos for different products or services?
Personalised video outreach?
Synthesia lets marketing teams churn out video content at volume.
Test different scripts, avatars, and styles quickly.
Great for lead generation, product marketing, content marketing.
Corporate Trainers & L&D Professionals:
Building e-learning modules requires clear, engaging presentation.
Synthesia provides consistent, professional presenters.
Easy to update training materials when policies change.
Can localize training for international employees instantly.
Communication Teams:
Internal comms often needs quick, visual updates.
Messages from leadership.
Company announcements.
Using custom avatars makes it feel personal.
Fast turnaround for urgent messages.
Sales Teams:
Creating personalized video messages for prospects or clients.
Quick video explanations of proposals or features.
Synthesia enables scalable video outreach.
Agencies & Freelancers (in Video and Animation):
Offer AI Video Creation as a service.
Reduce costs and turnaround time for clients needing explainer videos or localized content.
Expand your service portfolio without needing new staff or equipment.
Handle client needs for simple, presenter-led videos, freeing up time for more complex projects.
Bloggers & Content Creators:
Want to turn blog posts into videos?
Synthesia makes it simple.
Paste the text, add some visuals, get a video.
Add a video dimension to your content strategy.
Increase reach on platforms like YouTube and social media.
Small Business Owners:
Limited budget, limited time, still need professional video.
Product intros, service explanations, customer testimonials (using text versions).
Synthesia makes video production accessible without needing in-house video skills.
Basically, if you need video content that involves someone talking to the camera (or narrating visuals), and you need it fast, affordably, or at scale, Synthesia is a serious contender.
If your primary need is highly stylized animation, complex visual effects, or documentary-style footage, Synthesia isn’t the tool.
It’s for presenter-led, information-delivery video.
Knowing what it’s good at helps you decide if it fits your needs in Video and Animation.
It’s a volume play.
It’s an efficiency play.
It’s a global reach play.
If any of those resonate, take a look.
How to Make Money Using Synthesia
Okay, let’s talk money.
You buy the tool. How do you turn that into revenue?
Especially if you’re in Video and Animation.
Synthesia isn’t just an expense.
It’s a capability.
And capabilities can be monetized.
- Offer AI Video Creation Services:
This is the most direct path.
Businesses need videos.
Many don’t have the time, skills, or budget for traditional production.
You step in and offer to create professional-looking videos using AI.
Focus on specific niches:
Training videos for companies.
Product explainers for e-commerce.
Social media video ads.
Localized content for businesses expanding internationally.
You charge clients for the finished video.
Your costs are your Synthesia subscription and your time (scripting, setting up, editing).
Your profit margin comes from the speed and efficiency Synthesia provides.
You can deliver videos much faster and cheaper than a traditional agency.
This lets you compete on price and speed.
- Create and Sell E-learning Courses:
Synthesia is perfect for this.
Write scripts for lessons.
Use AI avatars to present the material.
Record your screen for software demos.
Build professional video courses on platforms like Udemy, Teachable, or your own website.
The AI handles the presentation side, so you focus on the content and curriculum.
Lower production barrier means you can create more courses on different topics.
Sell access to the courses.
- Develop and Sell Stock AI Video Clips:
Create generic videos using Synthesia.
Think business explainers, health tips, tech intros.
Upload them to stock video sites.
People looking for quick video assets might buy them.
It’s a volume game, but possible.
- Boost Your Own Content Monetization:
If you’re a blogger or content creator, use Synthesia to turn your articles into videos.
Post these videos on YouTube.
Monetize with ads.
Use them on social media to drive traffic to your monetized content.
Video generally has higher engagement and can open up new revenue streams.
- Offer Localization Services:
With 120+ languages, you can specialize in taking a client’s English video script.
Translate it (using AI tools or humans).
Use Synthesia to create versions in multiple languages.
Charge a premium for delivering localized video content rapidly.
This saves clients massive headaches compared to traditional localization workflows.
Think about it like this:
Synthesia gives you the ability to produce a specific type of video faster and cheaper than most alternatives.
Find people or businesses who need that type of video but lack the means to produce it efficiently.
Offer your Synthesia-powered service.
Charge based on the value you provide (speed, quality, cost savings for them), not just your internal cost.
Someone I know uses Synthesia to create short, animated explainers for software companies.
They write the script, pick an avatar and template, add screen recordings, and generate the video.
What used to take them days of animation and voiceover work now takes hours.
They charge a flat fee per video that’s competitive with traditional methods but has a much higher-profit margin due to the reduced production time.
They scaled their output significantly without hiring more animators.
That’s the power.
Synthesia is a tool that lets you deliver a valuable output (professional video) with minimal input (text script).
That gap between input and output is where you make your money.
Limitations and Considerations
Okay, it’s not all sunshine and rainbows.
No tool is perfect. Synthesia has its limits.
Not for Complex Animation or Live Action:
If you need Pixar-level animation, a documentary shoot, or a dynamic music video, Synthesia isn’t it.
It excels at presenter-led videos and simple visuals.
It’s not a full-fledged animation studio or a replacement for a camera crew.
AI Avatars Aren’t Perfect Humans:
While they are good, they are still AI.
Sometimes the movements can seem a *little* unnatural.
Subtle facial expressions or gestures might be missing.
The voice synthesis is excellent but can occasionally sound slightly robotic on certain phrases if not fine-tuned.
For many corporate or informational videos, this is fine.
For high-end emotional storytelling, maybe not.
Editing Capabilities are Basic:
The built-in editor is great for adding text, basic shapes, and arranging scenes.
But you don’t have the granular control of professional video editing software like Adobe Premiere Pro or Final Cut Pro.
Complex visual effects, fine-tuned colour grading, multi-layer compositing – you can’t do that natively.
You might need to generate the base video in Synthesia and then import it into another editor for final polish.
Reliance on Text Script:
The entire video is driven by the text script.
If your script is poorly written, rambling, or confusing, the video will be too.
Garbage in, garbage out.
You still need good writing skills.
And thinking about how text translates to a visual presentation.
Potential for AI Bias:
Like any AI tool, there’s a risk of bias in the avatars or voice tones.
Synthesia works hard to offer diversity, but it’s something to be aware of.
Choose avatars and voices carefully to represent your audience and message accurately.
Cost for High Volume:
The per-minute pricing model can add up if you’re producing extremely high volumes of very long videos.
The Enterprise plan addresses this, but it’s a significant investment.
Make sure your use case justifies the cost for your expected output.
Internet Connection Needed:
It’s a cloud-based tool.
You need a stable internet connection to create and generate videos.
These aren’t necessarily dealbreakers.
They are just things to keep in mind.
Understand what Synthesia is built for and what it’s not.
It’s an incredible tool for AI Video Creation within its scope.
Just don’t expect it to solve every single video production problem you have.
It solves a specific set of problems related to presenters, voiceovers, and multilingual content very effectively.
Use it for those problems.
Use other tools for others.
It’s about building the right toolkit.
And Synthesia is a very sharp tool for certain jobs in Video and Animation.
Final Thoughts
Okay, wrapping this up.
Synthesia is a powerful tool.
Maybe even a game-changer for how certain types of videos get made.
For anyone serious about AI Video Creation, it’s impossible to ignore.
It tackles the bottleneck of presenters and voiceovers head-on.
Saves massive amounts of time and money compared to traditional methods.
Enables scaling video production to levels that were previously impractical.
Opens up global markets with effortless localization.
Is it perfect? No.
Are AI avatars indistinguishable from humans? Not yet.
Can it replace a creative director or a high-end production team? Definitely not.
But for creating professional, consistent, presenter-led videos from text?
For training, internal comms, marketing explainers, e-learning?
Synthesia is arguably the best tool out there right now.
For professionals in Video and Animation, it’s not a threat to your skills in complex production or creative storytelling.
It’s a tool to make you faster and more versatile.
To handle the high-volume, lower-complexity video needs that eat up time.
Or to offer new services you couldn’t before.
If you need to produce a lot of videos that feature a talking head or narration.
If budget or time constraints are killing your video output.
If reaching multilingual audiences is a priority.
Then Synthesia is absolutely worth looking into.
Don’t think of it as replacing video production.
Think of it as augmenting it.
Adding a whole new capability.
Letting you say “yes” to projects you might have had to turn down.
Or just getting your own video content out there way faster.
My recommendation?
If your work involves the types of videos Synthesia excels at, investigate it.
Calculate the potential time and cost savings for your specific use case.
See if the per-minute pricing makes sense for your volume.
It’s not cheap, but the ROI can be huge if used correctly.
It’s a professional tool for professionals who need to leverage AI for speed and scale in video creation.
It’s changing the game for a specific segment of the video market.
And if you’re in that segment, you need to know about it.
Visit the official Synthesia website
Frequently Asked Questions
1. What is Synthesia used for?
Synthesia is primarily used for creating presenter-led videos from text using AI avatars.
Common uses include training videos, marketing explainers, e-learning content, internal communications, and localized videos.
It’s designed to make video creation faster, cheaper, and more scalable than traditional methods.
2. Is Synthesia free?
No, Synthesia does not offer a free plan.
It is a premium, subscription-based tool designed for professional use.
Pricing is based on the amount of video generated per month.
They offer different plans, typically Starter and Enterprise.
3. How does Synthesia compare to other AI tools?
Synthesia is a leader in AI avatar-based video creation.
Its main strengths are the quality and diversity of its avatars, the large number of supported languages, and its user-friendly text-to-video interface.
Other AI video tools might focus more on animation, editing, or different styles of AI generation, but Synthesia excels at turning text into realistic presenter videos at scale.
4. Can beginners use Synthesia?
Yes, Synthesia is designed to be user-friendly.
You don’t need advanced video editing skills.
The interface is similar to creating slides in a presentation.
If you can write a script, you can use Synthesia to create a video.
They also offer templates and resources to help you get started.
5. Does the content created by Synthesia meet quality and optimization standards?
The video output quality is professional, featuring clear AI avatars and natural-sounding voices.
Videos are exported in standard formats suitable for web and social media.
Optimization depends on how you use the tool – ensuring your script is clear, adding relevant visuals, and structuring the video well are key to effective communication and potential SEO for video platforms like YouTube.
The videos are technically high quality.
6. Can I make money with Synthesia?
Absolutely.
You can offer AI Video Creation services to clients, create and sell e-learning courses, produce localized video content, or use it to enhance your own content creation and monetization efforts.
Synthesia’s efficiency allows you to produce videos faster and cheaper, creating opportunities for profit.
