Unbounce Smart Builder revolutionizes Landing Page Generation. Create high-converting pages fast with AI. Boost your Marketing and Sales results now. Try it today!
Say Goodbye to Manual Landing Page Generation – Hello Unbounce Smart Builder
AI is everywhere now.
Especially in Marketing and Sales.
It’s not just chatbots anymore.
Tools are popping up that change how we do core tasks.
Like building landing pages.
Let’s be real.
Creating a high-converting landing page?
It’s hard work.
Takes time.
Requires design skills, copywriting chops, and conversion knowledge.
Most people struggle with just one of those things.
Forget about mastering all three.
What if there was a tool that helped with all of it?
A tool designed to make Landing Page Generation faster, smarter, and more effective.
That’s where Unbounce Smart Builder comes in.
It promises to take the pain out of building pages.
Using AI to guide you.
From idea to live page.
Quickly.
Does it actually work?
Can it really replace the traditional drag-and-drop builders?
Or even working with a designer/developer?
Let’s find out.
Table of Contents
- What is Unbounce Smart Builder?
- Key Features of Unbounce Smart Builder for Landing Page Generation
- Benefits of Using Unbounce Smart Builder for Marketing and Sales
- Pricing & Plans
- Hands-On Experience / Use Cases
- Who Should Use Unbounce Smart Builder?
- How to Make Money Using Unbounce Smart Builder
- Limitations and Considerations
- Final Thoughts
- Frequently Asked Questions
What is Unbounce Smart Builder?
Okay, so what exactly is this thing?
Unbounce Smart Builder is an AI-powered tool.
Built by Unbounce, a company known for landing pages.
Their classic builder is solid.
But it still requires a lot of manual work.
Smart Builder is different.
It uses artificial intelligence to help you build landing pages.
It’s designed specifically for marketers and sales professionals.
Anyone who needs to generate landing pages fast.
Without getting bogged down in technical details.
Or needing to be a design guru.
You give it some information about your campaign.
Like your goal, target audience, and what you’re offering.
The AI then suggests and builds sections of the page.
It helps with layout.
It helps with copy.
It helps with images.
It’s trying to guess what a high-converting page for your specific goal should look like.
Based on data.
Based on conversion best practices.
It’s not just a drag-and-drop builder with some AI sprinkles.
It’s a guided process.
Kind of like having a conversion expert sitting next to you.
Telling you what elements you need.
And how they should be structured.
The goal is simple: get a conversion-focused landing page live.
Faster.
Easier.
And with better results than building from scratch.
Or using a generic template.
It focuses on the core elements.
Headline, subheadline, benefits, social proof, call-to-action.
It aims to take away the guesswork.
So you can focus on driving traffic.
And closing deals.
That’s the promise.
Key Features of Unbounce Smart Builder for Landing Page Generation
Okay, let’s break down what this thing actually *does*.
What are the features that make it “smart”?
- AI-Powered Layout Suggestions:
This is a big one.
Instead of staring at a blank page or a generic template.
Smart Builder asks about your campaign goal.
It then suggests section layouts.
Based on conversion data.
Want leads? It suggests a layout optimized for lead capture forms.
Selling a product? It focuses on product features and social proof sections.
It’s not just random templates.
It’s trying to match the page structure to your specific objective.
This saves a ton of time.
No more guessing what goes where.
It gives you a strong starting point.
- AI Copy Generation & Suggestions:
Writing compelling copy is tough.
Especially for a landing page.
You need clarity.
Conciseness.
And persuasive language.
Smart Builder helps here.
It can generate headlines, subheadlines, and body copy.
Based on the information you provide.
It won’t write the whole page for you perfectly.
You’ll still need to edit and refine.
But it crushes the blank page problem.
Gives you ideas.
Provides variations.
Helps you articulate benefits clearly.
This speeds up the copywriting process dramatically.
- Design Recommendations & AI Image Suggestions:
Looks matter.
A landing page needs to look professional and trustworthy.
Smart Builder guides you on design elements.
Colour palettes that work together.
Font pairings.
It also uses AI to suggest relevant images.
Based on your industry or offering.
No more scrolling through stock photo sites for hours.
It helps you create visually appealing pages.
Without needing a degree in graphic design.
It keeps things clean and conversion-focused.
Avoiding clutter that distracts visitors.
- Conversion Goal Optimization:
This is the core of it.
The AI is built with conversion principles in mind.
It’s not just building a webpage.
It’s building a page designed to make people take action.
Whether that’s filling out a form.
Clicking a button.
Buying something.
It incorporates best practices learned from millions of landing pages.
Things like mobile responsiveness, page speed optimization, clear calls-to-action.
It bakes these in from the start.
Reducing the chance you mess up basic conversion hygiene.
- Dynamic Text Replacement (DTR):
Okay, this isn’t *strictly* an AI generation feature.
But it’s a powerful Unbounce feature integrated here.
And it’s key for conversion.
DTR lets you swap out keywords on your landing page.
Based on the search terms people used to find your ad.
Or parameters in your URL.
This creates message match.
If someone searches for “blue widgets” and clicks your ad, the landing page headline can dynamically change to “Get the Best Blue Widgets”.
This dramatically increases relevance.
Which boosts conversion rates.
Smart Builder makes implementing this easier.
These features work together.
They streamline the entire Landing Page Generation process.
Taking you from concept to published page much faster than before.
It’s not just about speed, though.
It’s about building pages designed to perform.
Benefits of Using Unbounce Smart Builder for Marketing and Sales
So, why should someone in Marketing and Sales care about this?
What are the actual benefits?
We’re talking real-world impact here.
- Massive Time Savings:
This is probably the biggest one.
Building a landing page from scratch or customising a template takes time.
Hours.
Sometimes days.
Coordinating with designers and copywriters adds even more time.
Smart Builder automates much of the initial work.
Layout, first draft copy, initial design ideas.
You can get a solid first version of a page done in minutes.
Not hours.
This frees up marketers to focus on other tasks.
Like strategy, traffic generation, and analysis.
Time is money.
Saving time here directly impacts your bottom line.
- Improved Conversion Rates:
The AI isn’t just making pretty pages.
It’s making pages based on data-backed conversion principles.
It suggests elements known to improve conversion.
It guides you towards clear messaging and calls-to-action.
This means the pages you build are more likely to turn visitors into leads or customers.
Higher conversion rates mean lower cost per acquisition.
More bang for your ad spend buck.
This is the core goal of any landing page.
Smart Builder helps you hit it.
- Overcoming Creative Blocks:
Staring at a blank page?
Don’t know where to start with copy or design?
It happens to everyone.
Creative block is real.
Smart Builder provides instant suggestions.
Layout options, headline variations, section ideas.
It gives you something to react to.
To edit, to build upon.
It kickstarts the creative process.
Makes it less intimidating.
You’re not starting from zero.
- Consistency and Professionalism:
Building pages manually can lead to inconsistencies.
Different layouts, varying quality.
Especially if multiple people are building pages.
Smart Builder guides users towards proven structures.
It helps maintain a level of professionalism and consistency across your landing pages.
Even if you’re not a design expert.
This consistency builds trust with your audience.
- Empowering Non-Designers/Developers:
You don’t need to know code.
You don’t need to be a Photoshop wizard.
Smart Builder is built for marketers.
It puts the power of Landing Page Generation directly into their hands.
Reducing reliance on other departments or external help.
This means faster iterations.
Quicker campaign launches.
More agility.
Crucial in fast-moving digital Marketing and Sales environments.
In short, Smart Builder isn’t just a new feature.
It’s a workflow change.
It makes building high-performing landing pages more accessible.
More efficient.
And more effective.
For anyone working in Marketing and Sales.
Pricing & Plans
Alright, is this going to cost an arm and a leg?
Unbounce isn’t typically known for being the cheapest option on the market.
They position themselves as a premium conversion Marketing and Sales platform.
The Smart Builder is part of their core offering.
It’s not a standalone tool you buy separately.
You need an Unbounce subscription to use it.
Unbounce offers different pricing tiers.
These are based on usage.
Things like the number of conversions you get per month.
And the number of visitors your pages receive.
They usually have a few tiers: Launch, Optimize, Accelerate, Scale. (Names might change).
Smart Builder is available on most, if not all, paid plans.
There isn’t a free plan for the full Unbounce platform.
But they often offer a free trial.
This is your chance to test out Smart Builder without paying.
Pricing starts at around $90/month for the lowest tier (paid annually).
It goes up significantly for higher tiers that handle more traffic and conversions.
These higher tiers also include features like A/B testing, conversion intelligence tools, and more users.
How does this compare to alternatives?
Building landing pages can be done with website builders (like WordPress with plugins, Wix, Squarespace) or dedicated landing page tools (Instapage, Leadpages).
General website builders are often cheaper, or even free to start.
But they lack the dedicated conversion focus and features of Unbounce.
Things like Smart Builder’s AI assistance, A/B testing, and DTR aren’t standard.
Dedicated landing page builders like Instapage and Leadpages are competitive.
Their pricing is often in a similar range to Unbounce.
Some also offer AI features, but Unbounce’s Smart Builder is one of the more prominent, integrated AI building experiences.
Is it worth the cost?
If you’re serious about conversion rate optimization.
If you need to launch many landing pages quickly.
If saving time on design and copy is a priority.
And if you value the potential uplift in conversion rates from AI-guided design.
Then the cost can be justified by the results.
For a small business that needs just one basic page, it might be overkill.
For businesses running paid traffic, needing multiple campaigns, or working with clients.
The ROI from improved efficiency and higher conversions can make it worthwhile.
Always check their current pricing and trial offers on their official site.
Hands-On Experience / Use Cases
Reading about features is one thing.
Actually using the tool is another.
So, what’s it like to build a page with Smart Builder?
My experience was pretty smooth.
You start by answering a few questions.
What’s the goal? (Lead Gen, Sales, Clicks, etc.)
What’s your industry?
Who is your target audience?
What are you promoting? (Product, Service, Ebook, Webinar)
You provide some initial text.
Maybe a headline idea.
Some key benefits.
This is the raw material for the AI.
Then, magic. (Or just complex algorithms).
Smart Builder proposes a structure.
It lays out sections: Hero, Benefits, Social Proof, CTA.
It pops in suggested copy.
Generates variations for headlines.
Suggests imagery.
It gives you a *working* page instantly.
It’s not perfect out of the box.
No AI tool is.
You absolutely need to review and edit.
Tweak the copy to sound exactly like your brand.
Ensure the benefits are crystal clear.
Adjust the design to match your branding.
But the starting point is miles ahead of a blank canvas.
The drag-and-drop editing is intuitive.
It’s similar to their classic builder.
Easy to move sections, change text, swap images.
Mobile responsiveness is handled well.
The AI ensures the initial structure works on different devices.
You can make mobile-specific adjustments too.
Page speed optimization is built-in.
Unbounce pages are generally fast-loading, which is crucial for conversion and SEO.
Use cases?
Think about launching a new campaign for a specific product.
You need a dedicated page, fast.
Plug in the product info, target audience, goal.
Get a draft page in minutes.
Or maybe you’re running an ad campaign targeting different segments.
Each segment needs a slightly different message and landing page.
Smart Builder makes generating variations much quicker.
Adjust the input slightly, get a new draft page tailored to that segment.
Webinar registrations, ebook downloads, consultation calls, product sales…
Any specific action you want a visitor to take.
Smart Builder helps you build a page focused on that action.
It’s particularly useful for agencies or internal marketing teams launching multiple campaigns.
The speed boost is undeniable.
The quality of the AI suggestions is decent.
They are good starting points.
Not final, polished work.
But it definitely reduces the initial heavy lifting involved in Landing Page Generation.
Who Should Use Unbounce Smart Builder?
Okay, so who is this tool *really* for?
Is it for everyone?
Probably not.
But it’s a great fit for several groups.
Marketing Professionals: This is the core audience.
Anyone responsible for running campaigns.
Generating leads.
Driving sales through online channels.
If you constantly need new landing pages for different offers, audiences, or ads.
Smart Builder is built for your workflow.
Sales Teams (working with Marketing): Sales often needs specific pages.
For specific prospects.
Or to support outbound efforts.
Smart Builder can help marketing quickly create these resources.
Or even empower sales enablement teams.
Small to Medium Businesses (SMBs): SMBs often have limited resources.
Maybe one marketing person.
Or none dedicated full-time.
Smart Builder makes it possible to build professional, high-converting pages without hiring designers or developers.
It democratises landing page creation.
Marketing Agencies: Agencies live and die by efficiency.
They need to produce results for multiple clients.
Quickly and cost-effectively.
Smart Builder allows agencies to spin up initial landing page drafts much faster.
Reducing the time spent on repetitive build tasks.
Freeing up designers and copywriters for higher-level strategy and refinement.
Freelancers (Marketers, Copywriters): If you offer landing page services.
Or conversion rate optimization.
Smart Builder can be a huge productivity booster.
Build pages faster, take on more clients.
Increase your hourly rate effectively.
Entrepreneurs and Founders: Building a business requires wearing many hats.
Marketing is crucial.
But maybe design isn’t your strong suit.
Smart Builder gives founders the ability to create essential marketing assets.
Without needing a technical co-founder or early hires.
Who it might NOT be for:
Complete Beginners with Zero Marketing Knowledge: While the tool is guided, you still need to understand basic marketing concepts.
Goals, audience, offer.
The AI is a co-pilot, not a replacement for understanding marketing fundamentals.
Users Needing Highly Custom, Complex Web Designs: If you need a landing page that breaks all conventions.
Requires intricate custom coding.
Or very specific, unusual functionalities.
Smart Builder, while flexible, is built for conversion best practices.
It guides you down proven paths.
Not experimental web art.
But for the vast majority of Marketing and Sales use cases.
Especially in performance marketing.
Unbounce Smart Builder is a serious contender.
How to Make Money Using Unbounce Smart Builder
Okay, let’s talk about the real reason many people look at tools like this.
Can you actually make money with Unbounce Smart Builder?
Yes. Absolutely.
It’s a tool that improves efficiency and effectiveness in core Marketing and Sales activities.
That translates directly into earning potential.
Here’s how:
- Offer Landing Page Creation Services:
This is the most direct way.
Businesses constantly need high-converting landing pages.
Many don’t have the time, skills, or tools to build them effectively.
You can use Unbounce Smart Builder to offer this service.
Because Smart Builder speeds up the process, you can complete more projects.
Or charge a premium for faster turnaround times.
You can charge per page, per project, or even retainers.
Focus on delivering not just pages, but *conversion-focused* pages.
Use the AI suggestions as a foundation.
Then apply your own marketing expertise to refine and optimise.
Market yourself as a specialist in building high-performing landing pages quickly.
- Boost Efficiency in Your Own Business:
If you run your own online business.
Whether it’s e-commerce, SaaS, affiliate marketing, or selling your own services.
Landing pages are essential for capturing leads and making sales.
Using Unbounce Smart Builder means you spend less time building pages.
More time on revenue-generating activities.
Running ads, creating products, selling.
Plus, the AI helps build more effective pages.
Higher conversion rates mean more leads and more sales from the same traffic.
This directly impacts your bottom line.
It’s about leveraging the tool to make your existing marketing efforts more profitable.
- Offer Conversion Rate Optimization (CRO) Services:
Unbounce is a CRO platform.
Unbounce Smart Builder is just the beginning.
Combine Smart Builder’s page creation with Unbounce’s A/B testing and analytics.
You can offer full CRO services to clients.
Use SUnbounce Smart Builder to quickly create variations of pages.
Test different headlines, calls-to-action, layouts.
Report back to clients on which versions perform best.
Show them tangible improvements in their conversion rates.
This is a highly valuable service.
Businesses pay good money for people who can increase their leads and sales.
Consider a hypothetical case study.
Let’s say Sarah is a freelance digital marketer.
Before Smart Builder, building a custom landing page for a client took her 8-10 hours.
That included design, copywriting (or waiting for copy), and technical setup.
She’d charge £500 per page.
With Unbounce Smart Builder, she can get a high-quality first draft in under an hour.
Refinement and customisation might take another 2-3 hours.
Total time: 3-4 hours per page.
She can now build twice as many pages in the same amount of time.
Or take on more clients.
If she still charges £500 per page, she’s effectively doubled her hourly rate for that service.
If she builds just four pages a month using Smart Builder (which is very doable), that’s £2000/month from landing page services alone.
This isn’t guaranteed income, of course.
You need to market your services.
Deliver results.
But Unbounce Smart Builder provides the leverage to make this type of service highly profitable.
It reduces the production bottleneck.
Allowing you to focus on client acquisition and strategy.
So yes, Smart Builder can be a powerful tool for earning income.
By increasing your own efficiency.
And by enabling you to offer valuable services to others.
Limitations and Considerations
No tool is perfect.
Unbounce Smart Builder has its strengths.
But it also has limitations you need to be aware of.
- AI Isn’t Perfect (Yet):
The AI suggestions for layout, copy, and design are good starting points.
They are not final, polished deliverables.
You will need to edit the copy extensively.
Make sure it matches your brand voice.
Is accurate and compelling.
The design suggestions are based on best practices, but might not perfectly align with your specific branding guide.
You’ll need to customise fonts, colors, and spacing.
Treat Unbounce Smart Builder as a very capable assistant, not the final decision-maker.
Human oversight and refinement are essential.
- Requires Marketing Knowledge:
Unbounce Smart Builder asks you about your goals, audience, and offer.
If you don’t have a clear understanding of these basics, the AI’s output won’t be effective.
Garbage in, garbage out.
It helps you build the page, but you need to provide the core marketing strategy.
It won’t tell you who your audience is or what your best offer is.
- Cost:
As mentioned, Unbounce is a premium platform.
The monthly cost can be a barrier for very small businesses or individuals with limited budgets.
You need to generate enough value (in time savings or increased conversions) to justify the subscription fee.
- Flexibility vs. Guidance:
Unbounce Smart Builder is designed to guide you towards conversion best practices.
This is a strength for most users.
But if you require extreme design flexibility.
Or want to experiment with layouts that are outside typical conversion norms.
You might find the guidance restrictive compared to a completely freeform builder.
However, for most Marketing and Sales use cases, this guidance is a benefit, not a limitation.
- Learning Curve (Still Exists):
While easier than building from scratch.
There’s still a learning curve to master Unbounce Smart Builder and the Unbounce platform.
Understanding how to input information for the AI effectively.
Learning the editing interface.
Setting up integrations and domains.
It’s faster than traditional methods, but not instant plug-and-play if you’re brand new to landing pages.
Overall, the limitations are manageable.
They mostly revolve around the fact that it’s an AI *assistant*, not a fully autonomous replacement.
And that it’s part of a premium, conversion-focused platform.
Understanding these points helps set realistic expectations.
And ensures you get the most value out of the tool.
Final Thoughts
So, where does Unbounce Smart Builder stand in the world of Marketing and Sales?
Specifically for Landing Page Generation?
It’s a game-changer.
It’s not just another feature bolted onto a landing page builder.
It’s a fundamentally different way to start building pages.
By leveraging AI to handle the initial heavy lifting.
It dramatically reduces the time and effort required.
It provides a strong, conversion-focused foundation instantly.
This is huge for marketers and sales professionals who need to move fast.
Launch campaigns quickly.
Test ideas.
Without waiting for designers or spending hours on manual layout and copy drafts.
The promise of AI is to make complex tasks easier.
And Unbounce Smart Builder delivers on that promise for landing pages.
Is it perfect? No.
Will the AI suggestions always be spot on? No.
Do you still need to apply your own marketing brainpower? Absolutely.
But it removes the blank page paralysis.
It provides structure and content ideas in seconds.
It bakes in conversion best practices.
For anyone serious about online advertising.
Lead generation.
Or improving their sales funnel.
Unbounce Smart Builder is definitely worth considering.
Especially if you are already using or considering Unbounce.
It unlocks a new level of efficiency.
And helps you build pages that are designed to convert from the ground up.
My recommendation?
If you run paid traffic.
If you need to launch multiple campaigns.
If saving time building assets is a priority.
Try the Unbounce free trial.
See what Smart Builder can do for you.
You might find your Landing Page Generation workflow changes forever.
Visit the official Unbounce Smart Builder website
Frequently Asked Questions
1. What is Unbounce Smart Builder used for?
Unbounce Smart Builder is an AI-powered tool used to generate conversion-focused landing pages quickly.
It helps with layout suggestions, copy generation, and design ideas.
Its main purpose is to speed up and improve the Landing Page Generation process for Marketing and Sales professionals.
2. Is Unbounce Smart Builder free?
No, Unbounce Smart Builder is part of the paid Unbounce platform.
There is no free plan that includes Smart Builder.
However, Unbounce often offers a free trial period.
This allows you to test Smart Builder and other Unbounce features.
3. How does Unbounce Smart Builder compare to other AI tools?
Unbounce Smart Builder is specifically designed for landing page creation within a conversion optimization platform.
Other AI tools might generate copy or design elements, but Smart Builder integrates these into a guided landing page building workflow.
It focuses on structure and elements proven to drive conversions.
4. Can beginners use Unbounce Smart Builder?
Yes, beginners with a basic understanding of marketing can use Unbounce Smart Builder.
The tool guides you through the process.
It suggests content and layouts.
It’s much easier to use than traditional web development or complex design tools.
However, understanding your target audience and offer is still necessary.
5. Does the content created by Unbounce Smart Builder meet quality and optimization standards?
The content and structure generated by Unbounce Smart Builder are based on conversion best practices and data.
They provide a strong foundation that is inherently designed for conversion and mobile responsiveness.
For true quality and brand alignment, human editing and refinement are essential after the AI generation step.
6. Can I make money with Unbounce Smart Builder?
Yes, you can make money using Unbounce Smart Builder.
You can offer landing page creation and optimization services to businesses.
The tool’s efficiency allows you to take on more clients or projects.
It can also boost the effectiveness of your own business’s marketing efforts.
Leading to more leads and sales.
Leveraging the tool’s speed and conversion focus creates direct revenue opportunities.
